Thompson/Center Arms Launches Fall Rebate for Venture™ Bolt-Action Rifles

Rochester, N.H. (August 9, 2011) – Thompson/Center Arms Company, Inc., a Smith & Wesson’s company, announced today that it will be offering a fall rebate program on one of the manufacturer’s best-known models – the T/C® Venture™ bolt-action rifle. The mail-in rebate program will be available to consumers who purchase a new T/C Venture any time from now until December 31, 2011.

During the fall promotion, shooting sports enthusiasts who purchase one of Thompson/Center’s new award-winning Venture rifles will be eligible for a $50 mail-in rebate.* Named as the 2011 NRA Golden Bullseye “Rifle of the Year” by American Hunter magazine, the T/C Venture rifle was recently awarded a second distinction, receiving top honors by Shooting Times magazine in the publication’s “Battle of the Budget Rifles.”

Noted for its consistent performance and guaranteed Minute of Angle (MOA) accuracy, the T/C Venture bolt-action rifle is chambered in over 15 different calibers, each sporting a match-grade precision barrel, match-grade crown and 5R rifling. Made in America and backed by Thompson/Center’s lifetime warranty, the T/C Venture offers consumers an affordable, value-packed hunting rifle.

“The T/C Venture bolt-action rifle has earned the trust of hunters around the globe,” said James Debney, President of Firearms for Smith & Wesson. “With value-added features, reliable performance and inherent accuracy, consumers have come to expect exceptional results from T/C Venture models, and these rifles continue to deliver.”

Point of purchase materials are now available for Thompson/Center Arms dealers and feature counter cards, rebate coupon pads and on-rifle hang tags. In addition, the T/C Venture rifle will be heavily supported by print and television advertisement rotations that will continue throughout the fall buying season.

*Offer excludes Venture Predator Models: 5467, 5468,5469, 5470, 5432, 5433, 5434, 5435

About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ: SWHC) is a U.S.-based, global provider of products and services for safety, security, protection and sport.  The company designs and constructs facility perimeter security solutions for military and commercial applications, and delivers a broad portfolio of firearms and related training to the military, law enforcement and sports markets. SWHC companies include Smith & Wesson Corp., the globally recognized manufacturer of quality firearms; Smith & Wesson Security Solutions, a full-service perimeter security integrator, barrier manufacturer and installer; and Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting firearms. SWHC facilities are located in Massachusetts, Maine, and Tennessee.  For more information on Smith & Wesson and its companies, call (800) 331-0852 or log on to www.smith-wesson.com; http://www.tcarms.com or www.waltherusa.com.