Taurus® Holdings Adds Sarah Perry As Director Of Marketing

April, 2013 (Miami, FL) – Taurus Holdings, a worldwide leader in firearms manufacturing, announces the addition of industry-veteran, Sarah Perry, as Director of Marketing. Sarah will lead the marketing efforts for Taurus, Rossi, Heritage and Diamondback firearms.

In this position Sarah will be managing all marketing and public relations, market research and overseeing the development of collateral materials for all brands.

Sarah brings a wealth of knowledge to Taurus, gained from many years of marketing and communications experience in the firearms industry. A results-driven professional with a proven background in strategic planning, Sarah’s expertise in branding, public relations, content, creative development and advertising will help position Taurus and its associated brands for continued growth and success.

“The addition of Sarah heading up the marketing team continues our new chapter of strategic marketing and brand positioning for Taurus,” said Mark Kresser, President and CEO of Taurus. “We are extremely excited with the knowledge and expertise she has to offer in her new role as Director of Marketing. We look forward to having her join the Taurus family.”

A Texas native, Sarah holds a BBA in marketing from Southern Methodist University. She is currently a member of the National Rifle Association, Professional Outdoor Media Association and the Women’s Outdoor Media Association.

About Taurus:
Taurus International Manufacturing, Inc. is proud to be the U.S. importer of all Taurus brand firearms manufactured in Brazil and to be the manufacturer of the model PT-22, PT-25 and PT-738 pistols made here in the US. Taurus International services all Taurus brand firearms under the LIFETIME REPAIR POLICY™ as well. For additional information about Taurus, visit www.taurususa.com.