Ruger’s Million Gun Challenge

Sturm, Ruger & Company, Inc. (NYSE: RGR) is halfway through the “Million Gun Challenge to Benefit the NRA” campaign, and the Company is well on its way to making firearm’s industry history. Ruger recently presented the NRA with a check for $276,500.00, which represented a one dollar donation for every gun sold in the second quarter of the challenge. At the close of the first two quarters of the challenge, Ruger has sold 556,100 firearms, already achieving 56% of its one million gun goal.

“Selling one million guns in one year to the commercial firearms market is something that we believe has never been done, but because of our strong product line and incredibly loyal customers, Ruger is making it happen,” said Ruger President and CEO Mike Fifer. “We are proud to be sharing this accomplishment with the NRA, and feel confident that we will meet our goal of donating $1,000,000 to the NRA. Thank you to all of our customers that have participated in this challenge; you are making this achievement and donation possible,” he concluded.

The check presentation took place at NRA headquarters in Fairfax, VA on November 17th, 2011. Ruger will present the NRA with an additional donation after financial results have been shared at the close of the fourth quarter; the final donation will occur at the 2012 NRA Annual Meeting and Exhibits to be held April 13-15 in St. Louis, MO.

For complete information on the Million Gun Challenge, visit www.Ruger.com/Million or Facebook.com/Ruger.