Ruger Named One of America’s 100 Best Small Companies

Southport, CT November 15, 2010 – Forbes magazine has named Sturm, Ruger & Co., Inc. (NYSE: RGR) one of “America’s 100 Best Small Companies” in 2010. The list appeared in the November 8th issue of Forbes.

“We are proud to be recognized by Forbes as one of America’s 100 Best Small Companies,” said Ruger CEO Michael Fifer. “We owe a great deal of thanks to our loyal customers and dedicated employees for contributing to our success. Because of our innovative product introductions and continuously improving American manufacturing, we have seen our sales growth and earnings per share improve significantly over the last four years.”

The Forbes list of 100 Best Small Companies in America only considers companies that have been publicly traded for at least a year, pull in annual revenue between $5 million and $1 billion, and boast a stock price no lower than $5 per share. Forbes also factored in the stock performance of each company compared with that of its peers. The rankings are based on earnings growth, sales growth and return on equity in the past 12 months and over five years. During the past five years, Ruger saw earnings growth of 470%; sales growth of 86%; and annual return on equity increase from 4% to 34%.

Ruger’s award winning products include the LCP™ .380 Auto Pistol, the LCR™ .38 Special +P Revolver, and the SR9c™ Compact 9mm Pistol. All of Ruger’s rugged and reliable firearms are made in America in manufacturing facilities in Newport, NH and Prescott, AZ. For more information on the extensive line of Ruger firearms, visit www.Ruger.com.

About Sturm, Ruger
Sturm, Ruger was founded in 1949 and is one of the nation’s leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with manufacturing facilities located in Newport, NH and Prescott, AZ.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.