Burris Welcomes Petoske as New Marketing Manager

Lori Petoske

GREELEY, CO – Burris, an industry leader in innovative optics technology, is proud to announce that Lori Petoske has been appointed Marketing Manager for the Burris brand. Lori will execute all marketing projects for the Burris brand, as well as manage media buying and public relations efforts.

“We are excited to welcome Lori Petoske as the newest member of the Burris sales and marketing team,” said Patrick Beckett, Vice President of Sales, Marketing & Brand Management. “Lori brings with her solid industry marketing experience and a great enthusiasm for the hunting and shooting sports. We are confident that her skills in consumer marketing, social media, and event organization will enhance the Burris brand, add further momentum to our growth trend, and strengthen relationships with our customers.”

Lori’s professional experience includes nearly six years as Marketing Communications Manager for leading firearms manufacturer Sturm, Ruger & Co., Inc. Besides managing the website coordination, media buying, and social media efforts for Ruger, Lori became an active representative for the brand at trade shows and industry events, and was utilized in many television and web projects promoting Ruger® firearms. She graduated summa cum laude with a Bachelor of Arts degree in communications from the University of Mary in Bismarck, ND and received a Master of Science in communications and information management from Bay Path University in Longmeadow, MA.

Founded in 1972 and headquartered in Greeley, Colo., the Burris Company offers a complete line of premium optics, including riflescopes for hunting, competition, law enforcement and military; handgun scopes; spotting scopes; mounts and accessories. For more information on the extensive line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.