NSSF Launches New Membership Campaign

NEWTOWN, Conn. — With a record high of more than 6,500 members, the National Shooting Sports Foundation, trade association for the firearms, ammunition, hunting and shooting sports industry, isn’t taking success for granted. It’s launching a new membership campaign to build its ranks further and give industry an even stronger voice on issues vital to its future.

With a headline of “Together, Our Voice Is Strong,” NSSF’s new membership multi-channel campaign ad hopes to attract manufacturers, wholesalers, retailers, shooting range operators, media representatives and non-profit organizations to join and enjoy the benefits of membership. “Whether it is in the field, on the range, in Washington, D.C., or 50 state capitals, we stand proudly as your voice,” reads the ad.

“It’s important for NSSF to have the largest, most diverse membership possible so that our industry has the most influence possible,” said Bettyjane Swann, NSSF’s director of membership services. “For over fifty years, NSSF has been and still is a respected organization because its membership includes all segments of the firearms industry.”

Ranging from its Shooting, Hunting and Outdoor Trade (SHOT) Show to Congressional Fly-In and Shooting Sports Summit, NSSF provides industry leadership and creates opportunity for member companies. Celebrating its 50th anniversary this year, NSSF continues to fulfill its mission “to promote, protect and preserve hunting and the shooting sports” through programs such as First Shots and Pull The Trigger and its support for programs such as the Collegiate Shooting Sports Initiative and Project ChildSafe.

Membership campaign ads will run in print and electronic media in firearms industry trade publications beginning in May. More information can be found at www.nssfmembership.com or contact Bettyjane Swann at bswann@nssf.org.

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About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

NSSF is celebrating its 50th anniversary in 2011. Learn about the Foundation’s history at www.nssf.org/50.