Ruger Introduces the SR40

Southport, CT October 12, 2010 – Sturm, Ruger & Company, Inc. (NYSE-­‐RGR) is proud to announce the Ruger® SR40™ pistol, the latest extension of the SR-­‐Series, striker fired line of pistols. The SR40 now provides a large caliber option in one of the slimmest and most ergonomic full sized pistols on the market today.

“The SR40 represents the next logical step in striker-fired pistols from Ruger,” remarked Bob Gates, Ruger’s Director of Law Enforcement, Military and International Sales. “The outstanding ergonomics and value of the SR9® are now available to officers and civilians in the effective and proven .40 caliber chambering. An added bonus is the surprisingly light recoil, which makes the SR40 easy and comfortable to shoot.”

The SR40 is built on the same high-performance glass-filled nylon frame as the SR9, offering all the great ergonomic features that made the SR9 a success: a slim, narrow frame with a short trigger reach, reversible backstrap for an arched or flat configuration, and fully ambidextrous controls. The through-hardened, stainless steel slide on the SR40 is .060” wider than that of the SR9; the added mass of the slide reduces slide velocity during cycling, reducing recoil and improving service life.

The SR40 weighs 27.25 ounces (with an empty magazine) and ships with two fifteenround, flush-fit magazines. A loading tool is also provided, although an anti-friction coating applied to the magazine body greatly reduces the force required to load the magazines to full capacity.

The SR40 features a 4.1” barrel length, fully adjustable three-dot sights, and an integral accessory rail. The SR40 offers modern safety features such as a visual and tactile loaded chamber indicator, striker blocker, trigger safety, magazine disconnect, and a framemounted ambidextrous manual safety.

For more information on the new SR40, or to learn more about the extensive line of Ruger firearms, visit www.Ruger.com. To find accessories for the SR40 or other Ruger
firearms, visit www.ShopRuger.com.

About Sturm Ruger: Sturm, Ruger was founded in 1949 and is one of the nation’s leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with manufacturing facilities located in Newport, NH and Prescott, AZ.