Ruger Launches the “2 Million Gun Challenge” to Benefit the NRA

Sturm, Ruger & Company, Inc. (NYSE-RGR) has pledged to donate $2 to the NRA for each new Ruger firearm sold between the 2015 and 2016 NRA Annual Meetings, with the goal of giving $4,000,000. Ruger’s donation will benefit the NRA Institute for Legislative Action (NRA-ILA).

“We’re bringing back the One Million Gun Challenge with a twist,” said Ruger CEO Mike Fifer. “Our goal is to sell two million firearms between the 2015 and 2016 NRA Annual Meetings. With that, we pledge to donate not one, but two dollars to the NRA for every new firearm sold during that time. We accomplished our goals to support the NRA in 2012, and with the help of our loyal customers, we believe we can do it again.”

Established in 1975, NRA-ILA is committed to preserving the right of all law-abiding individuals to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.

For more details about the 2015-2016 “2 Million Gun Challenge” and to track its progress, visit Ruger.com/2Million. To learn more about the extensive line of award-winning Ruger firearms visit Ruger.com or Facebook.com/Ruger.