Sturm, Ruger Introduces the LCR™-357

Ruger® LCR™-357

Southport, CT May 13, 2010 – Sturm, Ruger & Company, Inc. (NYSE-RGR) is proud to announce the Ruger® LCR™-357, the Lightweight Compact Revolver chambered in .357 Magnum.

The LCR-357 is the newest addition to the LCRTM family of revolvers, chambering the powerful .357 Magnum in a compact, five-shot revolver that weighs only 17-1/4 ounces.  Although the same size as the original LCR chambered for .38 Special +P, the LCR-357’s new blackened stainless steel frame easily handles full power .357 magnum loads. Its weight effectively tames recoil when coupled with the LCR’s patented recoil-absorbing polymer fire control housing and Hogue® cushioned Monogrip®.

With the new LCR-357, we continue our pursuit of innovation and our commitment to law- abiding firearms owners looking for quality and value,” said Michael O. Fifer, Ruger CEO. “The LCR-357 is a result of our Voice of the Customer program that helps identify the needs and desires of consumers. We listen to America’s gun owners and, through our continued design and manufacturing process improvements, are able to bring award-winning products to market.”

The double-action-only LCR-357 boasts the patented friction reducing cam introduced in the original LCR. Shooters of all abilities, from first-time gun owners to experienced shooters, are sure to appreciate the non-stacking trigger pull that makes it the best feeling factory DAO trigger on the market.

The new LCR-357 is perfectly optimized for the .357 Magnum,” remarked Joe Zajk, Ruger’s Chief Engineer for revolvers.  “Its 17-1/4 ounce weight is just heavy enough to make shooting full-house .357 loads manageable, yet it is still small and light enough for discreet carry. It has all the features that made the original aluminum-framed LCR in .38+P such a success, but, with the steel frame, we now offer a model that makes shooting .357 Magnum a practical reality.”

The new LCR-357 accepts all accessories available for the original LCR, including holsters, speed loaders and sights. The Crimson Trace® Lasergrip® model is also now available for those who desire fast, low-light target acquisition in a more compact grip.

For more information on the new LCR-357, or to learn more about the extensive line of Ruger firearms, visit www.Ruger.com . To find accessories for the LCR-357 and other Ruger firearms, visit www.ShopRuger.com .

About Sturm Ruger: Sturm, Ruger was founded in 1949 and is one of the nation’s leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with manufacturing facilities located in Newport, NH and Prescott, AZ.