Leupold & Stevens, Inc., Names Bruce Pettet as New President and CEO

BEAVERTON, Ore. — Leupold & Stevens, Inc. is pleased to announce that Bruce Pettet has been named chief executive officer and president of the U.S. sports optics manufacturer. His start date will be March 17, 2014.

A proven brand-builder, Pettet brings a wealth of experience and a track record of success in marketing products and brands to a wide consumer audience.

“We’re excited by Bruce’s passion for growth, as well as his expertise in building global brands,” said Jim Clark, chairman of the Leupold & Stevens, Inc., board of directors. “As we continue to expand as a company, his vision and experience will be invaluable in helping build on Leupold’s reputation for best-in-class quality and service.”

As the President and CEO of Collective International, LLC, Pettet built a portfolio of successful brands that are sold in more than 100 countries worldwide. In addition to his success reenergizing and building Collective’s Airwalk brand, Pettet also created a company culture that was recognized as one of Denver’s top companies to work for.

“Leupold is a fantastic brand with an outstanding reputation in the market,” Pettet said. “I’m excited to help build on their recent success and ensure that Leupold & Stevens, Inc. remains the premier U.S. manufacturer of sporting optics.”

Prior to joining Airwalk, Pettet was the President and CEO of Brooks Sports, Inc., a premium running company located in Bothell, Wash. He has also served as chairman of the board of Famous Brands International (Mrs. Fields and TCBY yogurt brands).

Pettet has been named one of the Marketing 100 by Advertising Age magazine, a designation of the top marketers in the country, and Sporting Goods Business named him an “Industry Pacesetter.”
Outside of the office, Pettet is an avid hunter and outdoorsman. A member of Safari Club International, Rocky Mountain Elk Foundation, and the National Rifle Association, he shares Leupold’s collective values of conservation and responsible hunting practices.

Leupold & Stevens, Inc., the preeminent American-owned optics company, employs over 600 people in its state-of-the-art manufacturing facility near Beaverton, Ore. Family owned and privately operated, Leupold offers products that are sold worldwide to hunters, competitive shooters, military warfighters, law enforcement personnel, wildlife observers and golfers. The product line includes rifle, handgun and spotting scopes; binoculars; laser rangefinders; mounting systems; and optical tools and accessories.