Ruger Announces Redesigned Red Label Over-and-Under Shotgun

Sturm, Ruger & Company, Inc. (NYSE: RGR) announces the launch of the newly redesigned Red Label over-and-under shotgun. Known for years as a top choice of American hunters and clay shooters for its world-renowned rugged construction and handsome American styling – the Red Label returns. The shotgun now features refined inner workings, a new center of gravity and reduced recoil. These new improvements deliver improved comfort and an enhanced shooting performance.

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Shooters that have frequented the woods, fields and clay courses know the Ruger® Red Label shotgun has been a reliable performer that swings easily. The new 12 gauge Red Label has a redistributed center of gravity for even greater instinctual swing and pointing. Two-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr® buttpad enhance the shooting experience with reduced recoil. The Red Label’s familiar, low profile receiver reduces muzzle climb because the centerline of the bore is closer to the gun’s center mass. The new Red Label makes for an extremely comfortable shooting shotgun in the field or on the range.

“After 32 years of production, we put the Red Label on hiatus in 2011,” commented Ruger President and CEO, Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The Red Label features an American Walnut stock with a 1.5” drop at comb and a 2.5” drop at heel. Red Label shotguns are available with 26”, 28”or 30” barrels and each model features a 14.5” length of pull. The new models retain the Red Label’s classic lines and good looks, which are further enhanced by the new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom molded, semi-soft case, five Briley® chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley® choke tube wrench and a safety lock.

For more information on the 100% American-made Ruger® Red Label shotguns, or to learn about the extensive line of award-winning Ruger® firearms, visit Ruger.com or Facebook.com/Ruger. To find accessories for Ruger® Red Label shotguns, visit shopRuger.com.

About Sturm, Ruger & Co., Inc.


Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, “Arms Makers for Responsible Citizens,” echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

Sturm, Ruger & Co., Inc.
Arms Makers for Responsible Citizens®