Outdoor Channel Puts A Spring In The Step Of Viewers, Affiliates & Advertisers!

TEMECULA, Calif., April 1, 2010 /PRNewswire via COMTEX/ –Outdoor Channel (Nasdaq: OUTD), America’s leader in Outdoor TV, today announced the much-anticipated return of its third annual Spring Fever sweepstakes promotion. Running from April 1st through April 30th, the month-long cross-platform promotion is designed to usher in the spring season and provides an opportunity for avid network fans to win thousands of dollars in prizes furnished by Outdoor Channel’s advertising partners.

On-air spots will direct viewers to OutdoorChannel.com to enter the sweepstakes for daily giveaways. In parallel with the OutdoorChannel.com efforts, this year’s Spring Fever promotion will include a social media component as well. Newly rebranded Facebook, Twitter and YouTube pages will act as direct forums to inform audiences about Spring Fever in an engaging way.

In addition, Spring Fever allows Outdoor Channel’s cable affiliates to connect with a targeted pool of valuable outdoor enthusiasts. More than 225 participating cable systems nationwide representing over 12 million subscriber households have signed on for the national promotion. Outdoor Channel provided affiliate participants with marketing materials like taggable cross-channel spots and local ad sales vignettes that offer viewers tips on how to make the most of spring outdoor activities. Since Spring Fever’s inception, Outdoor Channel has enrolled over 300,000 consumers.

“Spring Fever is a celebration of all that the great outdoors has to offer. Our 2010 multiplatform promotion is anchored by an online sweepstakes created to engage loyal viewers,” said Denise Conroy-Galley, Senior Vice President, Marketing and Research, Outdoor Channel. “Last year, we catapulted 150,000 viewers out of winter hibernation and drove new affiliate opportunities in the process. With this year’s social media component, we’re hoping to get even more viewers involved.”

By visiting www.OutdoorChannel.com, viewers will have a chance to win daily prizes. The Spring Fever promotion culminates with a fully-loaded Grand Prize Week that includes a Sitka, Alaska adventure trip; an Everglades expedition; a three-night trip to the Silverton Casino in Las Vegas; and a Sea Eagle FoldCat fishing watercraft.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (Nasdaq: OUTD) owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

SOURCE Outdoor Channel Holdings, Inc.