Behind America’s Gun Boom: Inside The Comeback At Sturm, Ruger (Video)

Sturm, Ruger & Co. Mike Fifer in the company shooting range. Photo Credit: Forbes.com

Intimacy with the product–and the customer–has been key to Ruger’s turnaround. That, plus embracing industry trends like compact guns and military-style weaponry, has vaulted the company to the No. 4 spot on Forbes’ list of the Best Small Companies in America. Since Fifer took over in late 2006 Ruger’s share price has jumped sixfold to a recent $49. Over the last 12 months it has netted $55 million on $406 million in revenue; half a dozen years ago it barely managed $1 million on $168 million in sales. For the entire story, see link below the video!

Read the entire article on Forbes.com….