Leupold® Launches Redesigned Website

BEAVERTON, Ore. — Leupold® has launched a redesigned website with a series of new features built in to make the online experience easier and more valuable for users.

www.Leupold.com features a more intuitive navigation that allows visitors to quickly and easily find and compare Leupold optics. Products are organized into four main categories: Hunting and Shooting, Tactical, Observation and Golf. Drop-down menus under each heading shorten the time for users to locate detailed information on a specific product.

“One of the most frequent comments we get concerns the broad variety of options Leupold offers,” said Mike Slack, Leupold’s senior manager of advertising and communications. “The site’s new Scope Finder tool should help consumers quickly find the right product for their needs.”

Leupold’s Scope Finder allows users to filter the entire catalog down through six categories; narrowing the field of options and helping shooters make the right choice. The categories are:

• Type of firearm
• Price range
• Maximum magnification range
• Objective size range
• Choice of Bullet Drop Compensation reticles
• Illuminated or non-illuminated

A Comparison Tool lets users review scopes side-by-side to see which model best suits the needs of the shooter. Key specifications line up for quick and easy evaluations. The ever-growing number of smart phone and tablet users will also enjoy the mobile and tablet-friendly versions of the website. Knowing that many consumers often seek more product information while at the gun counter, Leupold designed the new site to be fast to load and quick to navigate for users with these devices.

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Leupold & Stevens, Inc., the preeminent American-owned optics company, employs hundreds of people in its state-of-the-art manufacturing facility near Beaverton, Ore.  Family owned and operated, Leupold offers products that are sold worldwide to hunters, competitive shooters, American military warfighters, law enforcement personnel and wildlife observers.  The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; trail cameras; mounting systems; and optical tools and accessories.