Crimson Trace Names New President and CEO/Chairman

Wilsonville, OR -Crimson Trace is pleased to announce the promotion of Lane Tobiassen to President. Lane previously held the position of Director of Marketing and most recently, Vice President of Sales and Marketing at Crimson Trace.

As the leader of Crimson Trace’s executive team, Lane will oversee company strategy, growth and profitability objectives, as well as sales, marketing, manufacturing, product development and execution of multi-channel commercial, OEM and military growth initiatives.

“Lane’s proven track record on the sales and marketing side of Crimson Trace and his understanding of our product development and market strategy makes this promotion a natural progression in his career,” said Lewis Danielson, CEO and Chairman of the Board at Crimson Trace. “With his high degree of professionalism, drive and strategic thinking, Lane will take Crimson Trace to that next level of success.”

Crimson Trace is the world’s only manufacturer of grip-integrated laser sighting systems. Police, all branches of the U.S. Military, and responsible citizens worldwide use patented Lasergrips. Crimson Trace Lasergrips are recommended as an essential accessory by some of the world’s top firearm trainers. For more information, please contact us at 1-800-442-2406, visit www.crimsontrace.com

Crimson Trace Announces Lewis Danielson as CEO/Chairman

Wilsonville, OR -Crimson Trace is proud to announce that Lewis Danielson is now overseeing Crimson Trace as both Chief Executive Officer and Chairman of the Board. Mr. Danielson has been guiding Crimson Trace for the past 15 years as President and CEO. As Chairman and CEO, Mr. Danielson will lead the newly configured executive team on focused engineering projects and strategic planning with the board of directors.

“Lew started Crimson Trace with the simple idea to invent a product to save lives. The success of Crimson Trace has been based on the foundation of Lew’s vision, dedication to the technology, and hard work,” said Jack Durrett, member of the Crimson Trace board of managers and past CEO/Chairman of Michaels of Oregon, “Given the phenomenal growth of Crimson Trace in the laser sighting market, we are pleased to see Lew leading the advent of new products and guiding the company in the direction that has been so successful with his vision and commitment.”

Crimson Trace is the world’s only manufacturer of grip-integrated laser sighting systems. Police, all branches of the U.S. Military, and responsible citizens worldwide use patented Lasergrips. Crimson Trace Lasergrips are recommended as an essential accessory by some of the world’s top firearm trainers. For more information, please contact us at 1-800-442-2406, visit www.crimsontrace.com .