Taurus to Strengthen Marketing Strategy for 2012

MIAMI –Taurus announced today that it would expand its strategic marketing efforts during 2012 to reinforce its commitment to quality and innovation in the marketplace and to further drive growth in the brand. The announcement also notes an expanded role by its marketing agency, Chevalier Advertising, in spearheading the enhanced marketing efforts. Media Direct will champion the public and media relations segment for Taurus.

“With the significant growth that Taurus has experienced in the past five years, we realize the need to focus on the crucial components of marketing in growing our brand,” said President and CEO, Mark Kresser. “Our combined marketing team will be key to developing and executing a new integrated marketing plan for both the Taurus and Rossi brands.”

Chevalier Advertising, Lake Oswego, OR, has worked with Taurus and Rossi during the past five years developing the brands as well as creating all advertising and promotional materials.

Media Direct, Erie, PA will handle all media inquiries and press materials, including firearms samples and related requests.

With a rich history that began in Porto Alegre, Brazil more than sixty years ago, Forjas Taurus, S.A. has become a diversified, international company celebrating its resounding success as one of the world’s leading small arms manufacturers. In 1941 the company produced its first revolver, and in 1984 changed the industry forever by offering customers an unqualified LIFETIME REPAIR POLICY™, posting record growth every year since. Taurus brand firearms manufactured by Forjas Taurus are imported into the U.S. and serviced by Taurus International Manufacturing, Inc. For additional information about Taurus, visit www.taurususa.com.